Line Of Jimi Hendrix Marijuana Products Announced

Nutritional High, a Toronto based company, has secured the rights to manufacture and license “various marijuana and hemp-based edible products using the song titles and bearing the likeness of iconic guitarist Jimi Hendrix,” according to a report from CNN. Nutritional High made a deal with Purple Haze Properties, a firm founded by Hendrix’s 67-year-old brother Leon.More »

By on June 13, 2015

Nutritional High, a Toronto based company, has secured the rights to manufacture and license “various marijuana and hemp-based edible products using the song titles and bearing the likeness of iconic guitarist Jimi Hendrix,” according to a report from CNN. Nutritional High made a deal with Purple Haze Properties, a firm founded by Hendrix’s 67-year-old brother Leon. Experience Hendrix, the official licensor for Hendrix’s estate, plans on blocking the move. “This has nothing to do with Experience Hendrix LLC, the legitimate Hendrix Family-owned entity which administrates intellectual property associated with Jimi Hendrix,” said Experience Hendrix spokesman Bob Merlis. “I’m going to forward this notice to them, as they are quite vigorous in enforcing their rights.” For now, Nutritional High is looking forward to the partnership with Purple Haze Properties. “Jimi Hendrix is one of the most legendary rock guitarists of all time and this partnership should create instant brand recognition for our edible marijuana products by Jimi’s fans across North America,” said David Posner, CEO of Nutritional High, in a press release. “Entering into brand partnerships with the world’s foremost marijuana-related artists is a core component of our strategy, and we are honored to become part of Jimi’s legacy.” Copyright(c) 2015 RTTNews.com. All Rights ReservedLess «