Raising funds for the Lobero Theatre and other venues across the US
By Trent Sell
American Singer-songwriter Kenny Loggins will be playing at an empty Lobero Theatre this Sunday, June 28. The concert will be live on Pay-Per-View in an effort to raise funds for the theatre and other hurting venues due to COVID-19.
“Saving live music and the places it lives!”
The COVID-19 global pandemic has put theaters and venues in a very uncertain situation. Musicians may still have other avenues for revenue, but venues are feeling the pressures of statewide shutdowns. The future of live music is uncertain.
Kenny Loggins is rising to the occasion to help make a difference, raising money to support these venues during this bleak situation. The Pay-Per-View event will be held at the Lobero Theatre in Santa Barbara, California. The 604 seat theatre was built in 1873 and has stood as an iconic part of the California music scene.
“For almost 150 years, the best musicians in the world have played this stage,” Kenny said. “But that all changed a few months ago, and until we beat this pandemic and get the audience back safely, this theater — and others like it — are facing a very uncertain future.”
Proceeds to Lobero Theatre & NIVA
Tickets are just $15 each, with all proceeds supporting the Lobero Theatre and NIVA. The National Independent Venue Association(NIVA) has been advocating for venues in financial stress due to the COVID-19 and is behind the #SaveOurStages movement. While the event is live at 7 pm Pacific, your ticket allows you to re-watch the concert until July 1st.
“But the reality of this one is that if concerts don’t resume in 2020, 90% of independent venues across America will most likely not open again. Ever. Including the venues in our community.” – NIVA
In the promo video for the event, Kenny shares all the details from the stage at the Lobero. “All of us that make music want to be back in the room with you again,” Kenny concluded. “Let’s do this, so the theaters and clubs will still be here when we get the chance.”
He also took to Twitter to share the news captioning the tweet, “Saving live music and the places it lives!”