By Matthew Brooks
Ed Sheeran loves ketchup. He loves it a lot.
Now Heinz is offering a limited-run of bottles that feature Sheeran-inspired tattoos.
They are officially dubbed ‘Ed Sheeran X Heinz.’
It’s ketchup. With Ed Sheeran. It’s Edchup.
To celebrate 150 years of Heinz, the company created 150 of these bottles.
Heinz is offering 104 signed bottles through a sweepstakes.
Each bottle comes with a Collector’s Edition speaker box to hold the bottle.
The bottles of Edchup will not be on store shelves.
Sheeran has previously starred in commercials for Heinz.
The commercial is the child of an Instagram post from Sheeran.